A Look Back at Bizability’s Craft Beer Branding Seminar

On Aug. 3, dozens of craft brewery operators–and future craft brewery operators–gathered at Chapman University to listen to industry experts share their insights on craft beer branding.

Brewing A Beer Buzz Seminar

Wil Dee of Haven Collective (left), Jarred Dooley of Playground DTSA, and Joseph Tchan of SoCal Beverage Distributor talk craft beer branding with moderator Greg Nagel (at podium) of OC Beer Blog while Bizability Group president David Beall records the session.

The five sessions of Bizability Group’s “Brewing A Beer Buzz: The Secrets Of Successful Beer Branding” each focused on a different aspect of craft beer branding–from beer packaging to brewery collaboration, from what retailers look for in a craft beer brand to what the leading breweries do to build a winning craft beer brand.

Sponsored by Beall Brewery Insurance, Hanover Insurance Group, iPourIt, and Square Peg Packaging, “Brewing a Beer Buzz” drew attendees from across Southern California to learn about:

“The high demand and enthusiasm for ‘Brewing a Beer Buzz’ show what a great need there is for branding seminars like this,” said Beall. “New craft brewery operators are not only pursuing their passion, they’re also taking seriously the business of craft brewing.”

Bizability Group consults with craft brewery operators and entrepreneurs planning to open craft breweries, providing the services and solutions they need to grow and succeed. Executive team David Beall and Elisabeth Deffner have a total of more than 40 years’ experience launching and running independent businesses, focusing on practical solutions and communications.

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