Bizability Group Develops Targeted Insurance Marketing Websites

ORANGE, Calif., Oct. 1, 2014 — After being selected as the public relations agency and social media manager for Insurance Partners, Inc., Bizability Group has developed websites for two of Insurance Partners’ targeted insurance marketing efforts: ContractorHelpers and WorkComp4U.

With more than 35 years’ experience working with contractors and providing workers’ compensation insurance to businesses large and small, Insurance Partners understood the importance of developing independent websites for each of those niches: contractors and workers’ comp insurance. But the original websites were very simple–little more than an insurance quote form–and provided no opportunity for search engine optimization.

The new websites developed by Bizability Group feature eye-catching images and branded color packages, in addition to new logos designed by the Bizability Group graphic design team. The sites include the all-important quote applications (in fact, there are six different applications on, ranging from general liability to tool floater); but they also inform visitors about Insurance Partners’ experience and services. Each site also includes a press room of press releases, and a blog, on topics of interest to the target audience.

With Web content written by Bizability Group’s award-winning team of writers, in addition to the press releases and blog posts, both sites provide ample opportunity for search engine optimization, allowing Insurance Partners to climb much higher in the search rankings for these competitive branches of insurance.

“Bizability Group understands the importance of targeted insurance marketing that helps agencies focus on insurance niches–and stand out from the competition,” said Elisabeth Deffner, Vice-President of Bizability Group. “With these new SEO websites, filled with content Bizability Group develops for each site’s unique audience, we are excited to see Insurance Partners climb up in the search rankings for their target niches.”

Bizability Group consults with entrepreneurs, start-ups, small businesses, and businesses poised to expand, providing the services and solutions these companies need in order to grow and succeed. Executive team David Beall and Elisabeth Deffner have a total of more than 40 years’ experience launching and running independent businesses, focusing on practical solutions and communications.

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