Bizability Group Launches for Diocese of San Diego Office

ORANGE, Calif., Sept. 6, 2014–Bizability Group has launched digital programming for the Diocese of San Diego’s Office for Social Ministry: the website and companion Facebook and Twitter accounts.

The Office for Social Ministry has a full calendar of events to engage Catholics in San Diego and Imperial counties in issues such as restorative justice, religious liberty, human rights, and legislative advocacy. The leadership team also produces a weekly radio show covering these same issues for Immaculate Heart Radio. Communication with their constituents has always been a vital part of their ministry, but with such a full schedule of activities, it wasn’t always easy to achieve.

“When we learned how long it took staff to create their e-newsletter–their primary outreach to constituents–we knew we could help them develop a communications system that would be more efficient, as well as broader and more effective,” says Bizability Group vice-president Elisabeth Deffner. will allow the Office for Social Ministry to publicize upcoming events, as well as breaking news that’s of interest to constituents, in real time–rather than waiting for the next e-newsletter to inform people.

Through the social media accounts, Bizability Group will draw readers to the new website, as well as to the “Setting Things Right” radio show. And an attractive, streamlined HTML newsletter will continue to arrive in constituents’ inboxes, drawing their attention to the most important stories on and highlighting upcoming events.

“The OSM’s constituents are passionate and committed to causes they believe in,” says Deffner. “But with only an e-newsletter to help them connect with the office, numbers had stagnated.

“Now, building on the success of the office’s e-newsletter and expanding communications outreach through a frequently updated website and the most vital social media channels, we’re excited to see the Office for Social Ministry grow and make an even bigger impact on the important issues it addresses.”

Bizability Group provides the services and solutions companies need in order to grow and succeed. Executive team David Beall and Elisabeth Deffner have a total of more than 40 years’ experience launching and running independent businesses, focusing on  communications and practical solutions.

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