Bizability Group at NAWBO-IE

On April 29, Bizability Group vice-president Elisabeth Deffner will lead a social media marketing workshop as part of the THRIVE program of the National Association of Women Business Owners-Inland Empire.

As part of the pro-bono workshop, Deffner will conduct a branding exercise to help attendees understand the planning that goes into successful B2B and B2C SMM.

“I also hope to convey how powerful social media can be in helping to establish new brands and strengthen existing brands,” Deffner said. “We’re not talking about funny status updates–SMM is serious business!

“When used properly, social media can be an incredibly powerful business-building tool.”

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