Craft Beer Branding – Brewing A Beer Buzz Seminar 8-3-13

Craft Beer Branding seminar

On Aug. 3, dozens of craft brewery operators–and future craft brewery operators–gathered at Chapman University to listen to industry experts share their insights on craft beer branding. The five sessions of “Brewing A Beer Buzz: The Secrets Of Successful Beer Branding” each focused on a different aspect of craft beer branding–from beer packaging to brewery collaboration, from what retailers look for in a craft beer brand to what the leading breweries do to build a winning craft beer brand. Videos of each session are posted below,…

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