Craft Beer Branding – Brewing A Beer Buzz Seminar 8-3-13
On Aug. 3, dozens of craft brewery operators–and future craft brewery operators–gathered at Chapman University to listen to industry experts share their insights on craft beer branding. The five sessions of “Brewing A Beer Buzz: The Secrets Of Successful Beer Branding” each focused on a different aspect of craft beer branding–from beer packaging to brewery collaboration, from what retailers look for in a craft beer brand to what the leading breweries do to build a winning craft beer brand. Videos of each session are posted below,…
August 13, 2013 ·
